As a contract lead marketing strategist for Tourism Kamloops, our CEO Beth embarked on an ambitious year-long journey to elevate Kamloops, BC, on the national and international stage through event marketing, managing the blog, assisting in social media campaigns and content creation.
This project was a true moment of passion-coming-to-life. OKGN Co. seamlessly combined our expert project management with creative content creation to bring the Tournament Capital’s unique allure to life for travellers around the globe through the Tourism Kamloops blog. From mountain biking, to breweries, to summertime shenanigans, we shared it all!
While OKGN Co. worked on many other projects over a year-long contract with Tourism Kamloops, Blogging was a cornerstone element of OKGN Co’s engagement with the destination marketing organization.
As a result, central to our year-long commitment was the rejuvenation of the Tourism Kamloops blog.
Our Approach to Creating a DMO’s Blog
We meticulously designed a dynamic content calendar. For instance, each post was not only engaging—they were strategically timed to captivate our audience. Over the year, we crafted over 25 comprehensive blog posts. Each blog post had a compelling narrative exceeding 2000 words, accompanied by captivating photography, intriguing facts, links to local businesses to spread the love and immersive multimedia elements like custom playlists.
Our content ranged from in-depth coverage of local events looking to bring travellers from surrounding communities like the Kamloops Film Festival, to those who have an international audience like the Memorial Cup which was hosted in Kamloops in 2023.
Every post was not just a piece of writing—it was a masterfully crafted story.
We meticulously optimized each piece for SEO to amplify visibility and draw millions of visitors to the Tourism Kamloops website. And these weren’t just casual readers; they have inspired travellers, ready to immerse themselves in the hoodoo-filled world we portrayed. The expectation to paint a picture of the Kamloops experience was that much more important, and highlighting our value-add over our competition from neighbouring municipalities was key.
After All This is A Blog, Not an Ad
Our approach was not just a marketing campaign, but a strategic. Each blog was a creative endeavour that intricately wove Kamloops’ narrative into a tapestry of experiences and information. Through deliberate storytelling and an unwavering commitment to excellence, we positioned Kamloops as an irresistible destination that entices travellers to come and explore.
Explore some of the captivating stories we created for Tourism Kamloops. As there has been a recent update to the Tourism Kamloops website, we have captured a selection of the blog posts as PDF for easier viewing.
- Build Your Own Sipping Trail in Kamloops (Beer, Cider & Spirits)
- Explore Kamloops’ North Shore
- Memorial Cup 2023 Visits Kamloops
- Kamloops Disc Golf Courses
For more information on our blog writing services please reach out to the OKGN Co. team. Our specialty is creating engaging copywriting that focuses on the storytell as much as the data.
