As the contract lead marketing strategist for Tourism Kamloops, our CEO, Beth, led a year-long initiative. The goal: spotlight Kamloops, as a world-class destination on both national and international levels. Coordinating event marketing, blog writing, social media campaigns, and content creation, OKGN Co. worked with internal teams to capture the distinct charm of the Tournament Capital in long-form writing.
Blog writing played a pivotal role in this initiative. Through evergreen content, we wove a narrative that positioned Kamloops as a must-visit destination for travellers worldwide.
A fresh voice for the Tourism Kamloops Blog
The Tourism Kamloops blog was a top priority for OKGN during our time with Tourism Kamloops. We poured thought and creativity into every aspect. A blend of smart project management and engaging content development to truly capture the essence of Kamloops. Each blog post brings readers straight into the Kamloops experience, from the adrenaline rush of mountain biking to the relaxed charm of craft breweries and the excitement of local events.
Our Approach to Writing a Strategic Blog
OKGN Co. developed a robust strategy featuring over 25 blog posts, each exceeding 2,000 words. Carefully timed for maximum impact and long-term relevance, this calendar ensured consistent and engaging content delivery.
- Dynamic Content Calendar – OKGN Co. developed a robust strategy featuring over 25 blog posts, each exceeding 2,000 words. Carefully timed for maximum impact and long-term relevance, this calendar ensured consistent and engaging content delivery.
- Addictive Content – We crafted blog posts designed to captivate readers, blending locally celebrated stories, curated photography, and playful elements like custom playlists. By highlighting local Kamloops businesses throughout, we provided value to readers while supporting the community.
- Storytelling That Connects – Key events, like the Kamloops Film Festival and the Memorial Cup, became the focal points of our storytelling. These blogs integrated local businesses and bookable experiences, drawing attention from both nearby and international audiences. By weaving the story of the city around these events, we encouraged visitors to spend more time—and money—enjoying everything Kamloops has to offer.
- SEO-Driven Results – Each blog post was optimized to rank highly in search engines. This strategy attracted millions of visitors to the Tourism Kamloops website, turning casual readers into inspired travellers ready to explore.
Positioning Kamloops as a Must-Visit Destination
OKGN Co’s blog writing helped Tourism Kamloops position the city as a one-of-a-kind destination. With a combination of creativity with strategy, casual readers were turned into eager visitors, helping Tourism Kamloops surpass its performance goals.
Discover the Stories Behind the Success
Note: The Tourism Kamloops website was recently redesigned. We have preserved a selection of our favourite blog posts in a PDF format for easy access below.
See for yourself how OKGN Co.’s blog writing expertise helped put Kamloops on the map as irresistible BC destination.
- Build Your Own Sipping Trail in Kamloops (Beer, Cider & Spirits)
- Explore Kamloops’ North Shore
- Memorial Cup 2023 Visits Kamloops
- Kamloops Disc Golf Courses
For more information on our blog writing services please reach out to the OKGN Co. team. Our superpower is seamlessly blending with any internal team to create engaging copywriting that focuses on telling the story as much as the data.
