When Traqspera teamed up with OKGN Co., it was about much more than just managing social media —it was about building a digital presence that’s as strong and dynamic as their construction tech.
In addition to their social media, OKGN Co. built Traqspera’s website, which we have featured as a separate case study.
OKGN Co. helped establish Traqspera as the leader in the digital construction worksite management space. In 2024 Traqspera was successfully acquired by Trimble Inc and had their technology integrated into the Trimble Viewpoint® system. As a small tech firm from the Canadian Interior this shows the immense quality of Traqspera’s product. We’re so unbelievably proud of them! 🎉
Our approach was unique and bold. We didn’t just manage Traqspera’s social media; we transformed it into a curated showcase of the construction tech world. Every post was a testament to Traqspera’s innovative spirit and expertise, setting them apart in the digital landscape.
By utilizing stock photos we were able to exemplify the diverse potential business use cases of the Traqspera App. This allowed our feed to be filled with different trades, construction sites, device types and locations without the high-costs (and danger) associated with this kind of imagery. To customize the stock photos to Traqspera, the OKGN Co. team often edited photos to include the Traqspera logo and brand colours.
Social Media Engagement Built Our Foundation
We didn’t just post updates; we turned Traqspera’s social media channels into lively communities.
Every interaction was another building block, helping to create a space where followers felt connected, valued, and heard. Just like Traqspera approaches their construction projects with precision, we tackled every question and piece of feedback with care, making sure their audience knew they mattered.
Content was Intentional and Thoughtful
Every caption and update was crafted to resonate with Traqspera’s audience, echoing their commitment to innovation and reliability. This wasn’t just about filling a feed with content—it was about telling a story that truly reflected who Traqspera is and what it stands for.
As a result, Traqspera’s social media became more than just a channel—it turned into a digital landmark. It’s a space that not only showcases their excellence but also invites meaningful connections and fosters a sense of community.
At OKGN Co., we built a social media presence for Traqspera that reflects their strength and vision, laying the groundwork for a future where their digital footprint is as solid as the projects they manage.
For more information on our social media services please reach out to the OKGN Co. team.
