OKGN Co. worked with Okazon Market, a vibrant digital platform championing local makers. We worked together to showcase their artisanal wares through visually consistent and engaging photos. Our mission was significant. And nuanced. To encapsulate the unique spirit of local in photography that spoke directly to digital marketplaces’ authenticity and community-driven ethos.
Our Non-Intrusive Photos Mentality
OKGN Co. created a visual space that was both candid and inspirational. By employing a palette of soft whites and neutrals to ensure each product was the hero of its own story. Think your favourite Pinterest board come to life. A two-day photoshoot was guided by respect for the artistry we were capturing. OKGN Co. utilized non-intrusive photography techniques. This allowed us to honour the integrity of each item and not consume the limited amounts of products that would be costly for those smaller makers and vendors.
The images OKGN Co. crafted did more than showcase products; they narrated the stories behind them, allowing potential customers to see and feel the connection to the local craftsmanship. Our strategy steered away from overt marketing tactics. We instead focused on building a visual narrative of the “everyday uses” that resonated with Okazon Market’s mission to support local makers.
More Than an Online Storefront
We carefully crafted images not only for Okazon Market’s online store but also seamlessly integrated them into their social media feed. By sharing these visuals across various platforms, we helped expand their reach, inviting a larger audience to appreciate and celebrate the incredible talent and craftsmanship of local artisans.
The photos not only showcase the products but also highlighted the unique creator’s stories behind them, making it easier for people to connect with and support the local makers.
For those at the helm of businesses focusing on local talent, it’s essential to remember that your products are not mere items; they are the culmination of stories, craftsmanship, and community.
For more information on our product photography services please reach out to the OKGN Co. team. Our specialty is creating engaging photos that tell a story and sell your products!
