In today’s world, having a strong digital presence is just as important as the actual construction work you do. Traqspera came to OKGN Co. with a clear challenge: they needed to turn their minimal marketing efforts into a powerful, dynamic brand identity. Stepping in as Traqspera’s CMO, OKGN Co. created a full-service, end-to-end marketing strategy for their app over several years.
We have split their social media into it’s own case study—it’s that special.
Traqspera’s product, a digital construction worksite management app—was great. Despite this, Traqspera was not get the attention it deserved in the competitive American app market. Our mission was to change that.
OKGN Co. helped establish Traqspera as the leader in the digital construction worksite management space. In 2024 Traqspera was successfully acquired by Trimble Inc and had their technology integrated into the Trimble Viewpoint® system. As a small tech firm from the Canadian Interior this shows the immense quality of Traqspera’s product. We’re so unbelievably proud of them! 🎉
We got to work right away, crafting a strategy as solid as the foundations Traqspera’s customers rely on every day. The centrepiece of our project was a mobile-friendly website custom-built on a reliable CMS.
We designed every detail with the user in mind, making sure that every visit to the site wasn’t just a quick look but an engaging journey through Traqspera’s story and what they have to offer.
A Great Website Alone Isn’t Enough
OKGN Co. brought the Traqspera brand to life with a copy that connects, informs, and engages. We chose our words carefully, just like Traqspera ensures precise timesheet tracking on job sites. We didn’t just fill the site with text—we told stories, answered questions, and built trust with every sentence.
Next, we focused on content creation. We published bi-weekly blog posts that became key chapters in Traqspera’s growing story. These weren’t just posts—they were valuable insights on industry trends, practical advice, and proof that Traqspera isn’t just a service provider but a leader in the construction industry.
And, of course, we made sure Traqspera’s story was heard loud and clear. We didn’t just optimize for visibility; we aimed to make Traqspera stand out as a go-to source in search results. The content was always fresh. OKGN Co. stayed on top of the digital landscape with detailed keyword research and SEO-focused content creation. Traqspera wasn’t just another result in search engines—it was the one that potential customers clicked on 1000s of times a month.
Full-Service Marketing to Build an Identity
At OKGN Co., we didn’t just market a product; we built a brand. We took Traqspera’s limited marketing efforts and turned them into a living, breathing identity that connects with its audience and leads the way in the construction app market.
For businesses looking to build their digital identity, remember that your online presence is your global worksite. With the right team, tools, and determination, you can build something that lasts, outpaces the competition, and keeps customers coming back. That’s the approach we took with Traqspera, and it’s the approach we’re ready to take for you at OKGN Co.
For more information on our web design, social media, and blogging services please reach out to the OKGN Co. team.
